Identify
Identifying where products or services are in their lifecycle is central to your profitability. Effective research into your markets and competitors will help you do this.
New products and services are the lifeblood of all businesses. Investing in their development isn't an optional extra - it is crucial to business growth and profitability. But embarking on the development process is risky. It needs considerable planning and organisation. Vacha helps you identifying the key stages in the lifecycle of products and services so you know when the time is right for your business to start the development process.
There's a lot at stake when developing a new product or service. At this point of ideation, your product or service is only a thought or an concept . You're investing heavily in research and development.
To minimise risks and allocate investment and resources wisely, you should consider a number of factors. The clearer you are about your plans, the better you can analyse the risks involved.
This is where Vacha assists you.
You're spending heavily on marketing and later introduce your product or service into the market. Before setting a date you must determine how to sell, promote and support your product or service. Getting it right first time is essential. But, any decisions to delay your launch should be balanced against the danger that your competitors will beat you to market.
Your product or service is establishing itself. You have few competitors, sales are growing and profit margins are good. Now's the time to work out how you can reduce the costs of delivering the new product.
Sales growth start approaching steady rate. You've been able to reduce production and marketing costs, but increased competition has stabilized prices. Now, it's likely the best time to expand your sphere of influence.
Stage – 4
Identifying where products or services are in their lifecycle is central to your profitability. Effective research into your markets and competitors will help you do this.
You can extend the lifecycle of a product or service by investing in an "extension strategy"as guided by Vacha for the proliferation of expected revenue growth.
Take actions for decisions to increase your promotional spending, introduce minor innovations and seek new markets by adding extra features and/or updating the design.